SHRUTI PARIKH — PRODUCT DESIGNER
I design for the moments when clarity matters most.
Creative and design leader with 24 years building and scaling design teams across physical and digital product portfolios.
Director of Product Design at Takeda Pharmaceuticals, owning product, packaging and labeling design for regulated drug products, recognized with a 2025 Ameristar Best Packaging Award.
Earlier work includes advising PepsiCo and GSK on design strategy and leading award winning physical product design for 3M, Abbott, GE, and Thermo Fisher Scientific. I build the design systems and creative standards that keep a portfolio consistent and high impact.
HOW I WORK
I start with the real-world conditions around a decision — not the screen.
That means listening for the anxieties, routines, constraints, and small workarounds that shape a person’s experience. From there, I build systems that are useful on the first try and better with time.
WHAT I VALUE
Make it legible.
The right structure turns information into a next step.
Respect the person.
Good design acknowledges uncertainty and leaves room to breathe.
Ship what helps.
Meaningful progress comes from ideas made tangible and testable.
CURRENTLY